Attitude towards advertising among young adults: A comparative study by ethnicity

QR Code

Attitude towards advertising among young adults: A comparative study by ethnicity

The purpose of this study is to determine the attitude of young adults towards advertising from the perspective of ethnicity. Specifically, it seeks to find out how young adults from the Iban, Chinese and Malay communities perceive advertising so as to understand the implication of ethnicity and cul...

Full description

Bibliographic Details
Main Authors:	Hiram, Ting, Ernest Cyril, de Run, Teck-Weng, Jee
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2015
Subjects:	H Social Sciences (General) HC Economic History and Conditions
Online Access:	http://ir.unimas.my/id/eprint/12091/ http://ir.unimas.my/id/eprint/12091/1/No%2032%20%28abstrak%29.pdf

Similar Items

Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity
by: Hiram, Ting, et al.
Published: (2015)

How young adults perceive advertising: a comparative study of three ethnic groups
by: Hiram, Ting, et al.
Published: (2013)

Attitude Towards Advertising: A Young Generation Cohort's Perspective
by: Hiram, Ting, et al.
Published: (2015)

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Generational Cohorts and Their Beliefs and Attitude towards Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Generations X and Y Attitude towards Controversial Advertising
by: Ting, Hiram, et al.
Published: (2012)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia
by: de Run, Ernest Cyril, et al.
Published: (2010)

Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University
by: Ernest Cyril, de Run, et al.
Published: (2013)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril , de Run
Published: (2007)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril, de Run
Published: (2007)

Attitude Towards Advertising: From Malaysians And Indonesians Perspectives
by: Hiram, Ting, et al.
Published: (2016)

Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014)

Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis
by: Hiram, Ting, et al.
Published: (2016)

Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
by: Butt, Mohsin, et al.
Published: (2010)

Can Ethnically Targeted Advertising Work For Malay Adolescents?: The Moderating Role Of The Strength Of Ethnic Identity
by: Butt, Muhammad Mohsin, et al.
Published: (2012)

Negative Political Advertising: It’s Impact on Voters
by: Ernest Cyril, de Run, et al.
Published: (2013)

Conceptualizing Convergence and Divergence Of Muslim Consumption Behaviour In Malaysia
by: Siti Hasnah, Hassan, et al.
Published: (2013)

Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers
by: Ernest Cyril, de Run, et al.
Published: (2012)

Do target and non-target ethnic group adolescents process advertisements differently?
by: Muhammad Mohsin, Butt, et al.
Published: (2011)

Information Search and Purchase Intention for "Made in China "Products by Ethnicity
by: Huang, Huat Wei, et al.
Published: (2016)

How Adolescents View Advertising: The Effects of Beliefs and Personal Values
by: Ernest Cyril, de Run, et al.
Published: (2014)

Disposition and Repurchase Intention: A Preliminary Study of the How and Why
by: Jee, Teck Weng, et al.
Published: (2016)

Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
by: Ting, Hiram, et al.
Published: (2015)

Attitudes towards offensive advertising: Malaysian Muslims' views
by: Ernest Cyril, de Run, et al.
Published: (2010)

Attitudes towards offensive advertising: Malaysian Muslims' views
by: Ernest Cyril, de Run, et al.
Published: (2012)

The impact of influencers' endorsement on Malaysian young adults' attitudes toward advertising and their purchase intentions
by: Norshahirah, Binti Abdul Razak
Published: (2024)

Role models influence on young adults purchase intentions and behaviors
by: Chung, Yen Nee.
Published: (2006)

Constructing ethnic identification variables of Malay, Chinese and Iban
by: Ernest Cyril, de Run
Published: (2012)

Constructing ethnic identification variables of Malay, Chinese and Iban
by: Ernest Cyril , de Run
Published: (2007)

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
by: Jee, Teck-Weng, et al.
Published: (2013)

“Made In China” Products and the Implication of Ethnic Identification strength
by: Huat, Wei Huang, et al.
Published: (2016)

"Made in China" Products and the implication of Ethnic identification strength
by: Huat Wei Huang, et al.
Published: (2016)

Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour
by: Hiram, Ting, et al.
Published: (2016)

Does Targeting Really Work? The Perspective Of A Dominant Ethnic Group
by: Ernest Cyril, de Run
Published: (2005)

Metrosexual Identity: Perception Of Malaysian Male Consumers Towards Cosmetic And Skincare Product
by: Wee, Ming Lau, et al.
Published: (2017)

Emotional Quotient: Comparing Multi Level Marketing And Non-Multi Level Marketing Print Advertisements
by: Ernest Cyril, de Run, et al.
Published: (2003)

The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak
by: Sim, Swee Liang.
Published: (2005)

Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run
by: De Run, Ernest Cyril
Published: (2007)