Identifying factors that influence the patronage intention of Muslims and nonmuslims in Malaysia at Kopitiam: An extension of theory of planned behaviour

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Identifying factors that influence the patronage intention of Muslims and nonmuslims in Malaysia at Kopitiam: An extension of theory of planned behaviour

(The booming of Halal market, which is due to the growmg numbers of Muslims' population, has made the Halal marketplace too lucrative that the foods and beverages service providers cannot ignore. Specifically, we can see the booming market of modem Halal Kopitiams, which are owned by diverse et...

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Bibliographic Details
Main Author:	Koh, Yong Sieng
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/12067/ http://ir.unimas.my/id/eprint/12067/1/Koh%20Yong.pdf

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