Study on determinants that influence female behavior towards purchasing intention of international fashion brands

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Study on determinants that influence female behavior towards purchasing intention of international fashion brands

This study describes the indicators that influence the intention of female students to purchase international fashion brands. This study emphasizes the three main indicators which are demographics, personal values and social status, and purchase intention as dependent variable. This study is based o...

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Bibliographic Details
Main Author:	Haslina, Abu Bakar
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2011
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/12064/ http://ir.unimas.my/id/eprint/12064/5/Haslina.pdf

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