Rural Tourism Destination Performance in East Malaysia: Influencing Factors from the Communities’ Perspective

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Rural Tourism Destination Performance in East Malaysia: Influencing Factors from the Communities’ Perspective

Rural tourism is a rapidly growing tourism segment and has been given increasing importance, in view of its potential to contribute economic growth to the rural areas. However, any rural tourism destination development should be implemented in a way that maximises destination performance. In our s...

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Bibliographic Details
Main Authors:	Cheuk, Sharon, Lo, May-Chiun, Azuriaty, Atang
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2015
Subjects:	H Social Sciences (General) HE Transportation and Communications
Online Access:	http://ir.unimas.my/id/eprint/10728/ http://ir.unimas.my/id/eprint/10728/1/NO%20109%20Rural%20tourism%20destination%20performance%20in%20East%20Malaysia%20%28abstract%29.pdf

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