If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak

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If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak

The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention

Bibliographic Details
Main Author:	Goh,, Poi Chiaw
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak 2005
Subjects:	AC Collections. Series. Collected works H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/1066/ http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf

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