If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2005
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1066/ http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf |
| _version_ | 1848834673606656000 |
|---|---|
| author | Goh,, Poi Chiaw |
| author_facet | Goh,, Poi Chiaw |
| author_sort | Goh,, Poi Chiaw |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention |
| first_indexed | 2025-11-15T05:55:43Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-1066 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:55:43Z |
| publishDate | 2005 |
| publisher | Universiti Malaysia Sarawak |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-10662023-10-03T07:58:48Z http://ir.unimas.my/id/eprint/1066/ If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak Goh,, Poi Chiaw AC Collections. Series. Collected works H Social Sciences (General) The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention Universiti Malaysia Sarawak 2005 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf Goh,, Poi Chiaw (2005) If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | AC Collections. Series. Collected works H Social Sciences (General) Goh,, Poi Chiaw If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak |
| title | If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak |
| title_full | If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak |
| title_fullStr | If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak |
| title_full_unstemmed | If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak |
| title_short | If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak |
| title_sort | if it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in kuching, sarawak |
| topic | AC Collections. Series. Collected works H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/1066/ http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf |