Women's buying behaviour towards organic food

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Women's buying behaviour towards organic food

This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature ha...

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Bibliographic Details
Main Author:	Yeo, Sing Ee
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2014
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/10376/ http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf

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