Attitude towards advertising from the perspectives of two (2) generational cohorts

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Attitude towards advertising from the perspectives of two (2) generational cohorts

The focus of this study is to determine the attitudes towards advertising from the perspective of two (2) generational cohorts. The study intend to analyze the belief affecting consumer' attitude towards advertising of the product by looking into factors such as product information, social role...

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Bibliographic Details
Main Author:	Lim, Wui Kit
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/10372/ http://ir.unimas.my/id/eprint/10372/3/Lim%20Wui%20Kit.pdf

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