Gender related products: Comparing urban and rural views

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Gender related products: Comparing urban and rural views

The paper explores the difference in views between urban and rural as well as male and female regarding offensive advertising. There had been lack of study on the perception of rural consumers towards advertising. The focus product category was gender related products which consists of condom, fe...

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Bibliographic Details
Main Author:	Ling, Hung Kiong
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/10366/ http://ir.unimas.my/id/eprint/10366/2/Ling%20Hung%20Kiong.pdf

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