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A study of brand equity and institutional image between two higher educational institutions

ThiS study aims to investigate the brand equity and institutional image of two higher educational institutions to determine if there is a. difference between both variables between the two higher educational institutions. Apart from that, it is also the interest of the study to find out if there is...

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Bibliographic Details
Main Author:	Lai, Huey Yih
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/10364/ http://ir.unimas.my/id/eprint/10364/2/Lai%20HueyYih.pdf

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