Ethnic groups' attitude and behavioral intention : the impact of language in packing

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Ethnic groups' attitude and behavioral intention : the impact of language in packing

The main aim of this study is to determine the impact of language in packaging toward different ethic group's attitude and behavior intention. Besides, it intends to show the reaction of respondents towards package that imprinted with their ethic language and their second language.

Bibliographic Details
Main Author:	Chin, Sien Fah
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak 2005
Subjects:	HM Sociology P Philology. Linguistics
Online Access:	http://ir.unimas.my/id/eprint/1020/ http://ir.unimas.my/id/eprint/1020/8/2013-03-prChinSienfull.pdf

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