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A study on price oriented promotions effects on brand loyalty

rice-oriented sales promotion techniques are important in marketing activities as part of the strategy to increase sales and profit either in short or long term. Nevertheless, maintaining or enhancing brand loyalty is essential to promote brands' advantage. Therefore, this study aims to examine...

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Bibliographic Details
Main Author:	Janette, Boniface Barau
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/10173/ http://ir.unimas.my/id/eprint/10173/2/Janette.pdf

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