User’s Expectations on Interactive Travel Guide eBook: A Case Study

The use of modern interactive travel guide eBook is becoming a necessity of many destinations to stay competitive and attractive to the modern tourist. The aim of this paper is to study users’ expectations for the development of a mobile travel guide eBook/ book app. Hence, an experimental investiga...

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Main Authors: Lee, Angeline, Siti Shukhaila, Shaharuddin, Ng, Giap Weng, Syaryfah Fazidawaty, Wan Busrah
Format: Proceeding
Language:English
Published: IEEE 2016
Subjects:
Online Access:http://ir.unimas.my/id/eprint/10031/
http://ir.unimas.my/id/eprint/10031/1/user%27s%20expectations%20on%20imteractive%20travel%20guide%20ebook%28abstract%29.pdf
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author Lee, Angeline
Siti Shukhaila, Shaharuddin
Ng, Giap Weng
Syaryfah Fazidawaty, Wan Busrah
author_facet Lee, Angeline
Siti Shukhaila, Shaharuddin
Ng, Giap Weng
Syaryfah Fazidawaty, Wan Busrah
author_sort Lee, Angeline
building UNIMAS Institutional Repository
collection Online Access
description The use of modern interactive travel guide eBook is becoming a necessity of many destinations to stay competitive and attractive to the modern tourist. The aim of this paper is to study users’ expectations for the development of a mobile travel guide eBook/ book app. Hence, an experimental investigation was conducted to explore and determine users’ demand of acceptance – the requirements and expectations of interactive multimedia features content to bring travel guide eBook to life with video, audio and other interactive features in an engaging way. This study uses primary data analysis from 128 respondents who were randomly chosen in Malaysia and some other countries. A preliminary survey, based on online questionnaires and brainstorming sessions were conducted to identify the influential of users’ perception towards features content requirements and expectations prerequisite. Analyzing reliability and validity factor has been conducted to further support users’ acceptance of travel guide eBook technology revolution. Findings show that there is a significantly high level of potential demand of merging graphic design and interactive multimedia features being implemented in an attractive and meaningful way in the tourism industry.
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format Proceeding
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institution Universiti Malaysia Sarawak
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language English
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publishDate 2016
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spelling unimas-100312017-02-21T02:47:47Z http://ir.unimas.my/id/eprint/10031/ User’s Expectations on Interactive Travel Guide eBook: A Case Study Lee, Angeline Siti Shukhaila, Shaharuddin Ng, Giap Weng Syaryfah Fazidawaty, Wan Busrah T Technology (General) The use of modern interactive travel guide eBook is becoming a necessity of many destinations to stay competitive and attractive to the modern tourist. The aim of this paper is to study users’ expectations for the development of a mobile travel guide eBook/ book app. Hence, an experimental investigation was conducted to explore and determine users’ demand of acceptance – the requirements and expectations of interactive multimedia features content to bring travel guide eBook to life with video, audio and other interactive features in an engaging way. This study uses primary data analysis from 128 respondents who were randomly chosen in Malaysia and some other countries. A preliminary survey, based on online questionnaires and brainstorming sessions were conducted to identify the influential of users’ perception towards features content requirements and expectations prerequisite. Analyzing reliability and validity factor has been conducted to further support users’ acceptance of travel guide eBook technology revolution. Findings show that there is a significantly high level of potential demand of merging graphic design and interactive multimedia features being implemented in an attractive and meaningful way in the tourism industry. IEEE 2016 Proceeding PeerReviewed text en http://ir.unimas.my/id/eprint/10031/1/user%27s%20expectations%20on%20imteractive%20travel%20guide%20ebook%28abstract%29.pdf Lee, Angeline and Siti Shukhaila, Shaharuddin and Ng, Giap Weng and Syaryfah Fazidawaty, Wan Busrah (2016) User’s Expectations on Interactive Travel Guide eBook: A Case Study. In: 4th International Conference on Interactive Digital Media (ICIDM), 1-5 December 2015, Bandung, Indonesia. https://www.scopus.com/inward/record.uri?eid=2-s2.0-84983415328&partnerID=40&md5=05a402a4c62a65d89c98a86892b5a633 IEEE Catalog Number CFP1588V-US
spellingShingle T Technology (General)
Lee, Angeline
Siti Shukhaila, Shaharuddin
Ng, Giap Weng
Syaryfah Fazidawaty, Wan Busrah
User’s Expectations on Interactive Travel Guide eBook: A Case Study
title User’s Expectations on Interactive Travel Guide eBook: A Case Study
title_full User’s Expectations on Interactive Travel Guide eBook: A Case Study
title_fullStr User’s Expectations on Interactive Travel Guide eBook: A Case Study
title_full_unstemmed User’s Expectations on Interactive Travel Guide eBook: A Case Study
title_short User’s Expectations on Interactive Travel Guide eBook: A Case Study
title_sort user’s expectations on interactive travel guide ebook: a case study
topic T Technology (General)
url http://ir.unimas.my/id/eprint/10031/
http://ir.unimas.my/id/eprint/10031/
http://ir.unimas.my/id/eprint/10031/
http://ir.unimas.my/id/eprint/10031/1/user%27s%20expectations%20on%20imteractive%20travel%20guide%20ebook%28abstract%29.pdf