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A study on muslim consumers’ awareness on JAKIM halal logo

Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low aw...

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Bibliographic Details
Main Author:	Nor Ain, Binti Musa
Format:	Undergraduates Project Papers
Language:	English
Published:	2013
Subjects:	HC Economic History and Conditions
Online Access:	http://umpir.ump.edu.my/id/eprint/8747/ http://umpir.ump.edu.my/id/eprint/8747/1/05.A%20study%20on%20muslim%20consumers%E2%80%99%20awareness%20on%20JAKIM%20halal%20logo.pdf

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