Organisational resilience of entrepreneurial enterprises during crises: A case study of saturnbird coffee

This study investigates the organisational resilience of entrepreneurial enterprises in the face of crises, using the emerging Chinese coffee brand Saturnbird as a case example. Drawing on the three-stage model of organisational resilience (anticipation, coping, adaptation), the analysis reveals tha...

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Bibliographic Details
Main Authors: You, Yue, Fatmawati, Latada
Format: Article
Language:English
Published: Global Academic Excellence (M) Sdn. Bhd. 2025
Subjects:
Online Access:https://umpir.ump.edu.my/id/eprint/45257/

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