Organisational resilience of entrepreneurial enterprises during crises: A case study of saturnbird coffee
This study investigates the organisational resilience of entrepreneurial enterprises in the face of crises, using the emerging Chinese coffee brand Saturnbird as a case example. Drawing on the three-stage model of organisational resilience (anticipation, coping, adaptation), the analysis reveals tha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (M) Sdn. Bhd.
2025
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| Subjects: | |
| Online Access: | https://umpir.ump.edu.my/id/eprint/45257/ |