QR Code

How do value proposition and brand orientation influence business survival in the presence of government support?

During crises, businesses often struggle with performance challenges, where a well-defined value proposition and brand orientation are crucial for survival. Despite the importance, research on how these factors impact franchisee survival, especially with government support as a moderating factor, re...

Full description

Bibliographic Details
Main Authors:	Nor Hafiza, Othman, Nurul Faizah, Halim, Hasif Rafidee, Hasbollah, Nurul Ashykin, Abd Aziz
Format:	Article
Language:	English
Published:	Czestochowa University of Technology 2024
Subjects:	HD28 Management. Industrial Management HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/44089/ http://umpir.ump.edu.my/id/eprint/44089/1/How%20do%20value%20proposition%20and%20brand%20orientation.pdf

Similar Items

Capacity Development Of The Village Security And Development Committee Of Kampung Batu 37 Darat, Selangor
by: Hasbollah, Hasif Rafidee
Published: (2006)

Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions?
by: Khandai, Sujata, et al.
Published: (2015)

Propositional satisfiability method in rough classification modeling for data mining
by: Abu Bakar, Azuraliza
Published: (2002)

Identifying the segments and elements of a value proposition for Quensus Ltd.
by: Arbelaez, Manuel
Published: (2016)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

Propositional clothing and belief
by: Sinclair, Neil
Published: (2007)

Propositions as truthmaker conditions
by: Jago, Mark
Published: (2016)

Truthmaker account of propositions
by: Jago, Mark
Published: (2018)

Impact of employee value proposition towards job satisfaction of Petronas Human Capital Management staff / Ahmad Ikram Ajmain Abu Hassan
by: Abu Hassan, Ahmad Ikram Ajmain
Published: (2014)

A process oriented approach to model non-functional requirements proposition extending UML
by: Krishna, Aneesh
Published: (2011)

A Review of Logistic Management, Knowledge Management and E-business - How is Malaysia's E-business Development and Logistics Management Practices Now?
by: Nurul Izzah, Mohd Shah, et al.
Published: (2015)

Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
by: Widana, Gusti Oka, et al.
Published: (2015)

'Happy-performing managers' proposition
by: Hosie, Peter, et al.
Published: (2007)

Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi
by: Che Apandi, Nur Ain Mardiah
Published: (2020)

Knowledge Management Orientation And Business Performance: The Mediating Roles Of Service Quality And Relationship Quality
by: Abdul Rahman, Baharom
Published: (2008)

Co-creating corporate brand identity with online brand communities: stakeholder and process-oriented perspectives
by: Essamri, Azzouz
Published: (2019)

How does the 'co-creation of value' affect brand management in terms of brand repositioning, brand restructuring and brand revitalisation for business-to-business organisations?
by: Butterworth, Lewis
Published: (2022)

Implications of the 'happy-performing managers' proposition
by: Hosie, Peter, et al.
Published: (2006)

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
by: Irma Nilasari, Irma Nilasari
Published: (2016)

Brand Leaders and Me-too Alternatives - How do Consumers Choose?
by: Quintal, Vanessa, et al.
Published: (2013)

Doing Business In Global Arena: An Examination Of The Relationship Between Cultural Intelligence And Cross-Cultural Adjustment
by: Sri Ramal, Subramaniam, et al.
Published: (2010)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook
by: Alqahtani, Abdul, et al.
Published: (2024)

Entrepreneurial Learning as a Mediator between Entrepreneurial Orientation and SME Performance: A Conceptual Model and Research Propositions
by: Abubakar, Ramatu Abdulkareem, et al.
Published: (2017)

How will regional brewers and their cask beer brands survive and prosper in the face of market changes resulting from Government intervention?
by: Jespersen, Paul
Published: (2007)

Understanding parent behavioural intention in childcare service: The effect of perceived trust and emotional satisfaction
by: Nik Syuhailah, Nik Hussin, et al.
Published: (2023)

Evidentiality and propositional scope in early modern German
by: Whitt, Richard J.
Published: (2018)

Proposition of pedagogical element in Learning Object metadata
by: Yazrina , Yazrina, et al.

Intention to e-collaborate: propagation of research propositions
by: Cheng, E., et al.
Published: (2006)

How do personality factors influence attitudes towards counterfeiting of luxury brands?
by: Teah, Min, et al.
Published: (2008)

The Influence of Organizational Factors on Counterproductive Work Behaviour (CWB) in Malaysian SMEs
by: Veeriah, Ravikumar, et al.
Published: (2023)

Factors Influencing Customer Satisfaction: A Study on Quick Service Restaurant in Sabak Bernam, Selangor
by: Nurul Ashykin, Abd Aziz, et al.
Published: (2023)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Magnus management consultants the survival dilemma
by: Choo, Kok Meng
Published: (1999)

Regulation, Incentives And Government Policy: How Does It Stimulate R&d Engineers' Innovative Behaviours In Malaysian Biotechnology Smes?
by: Sahrom, Nurul Shamisza, et al.
Published: (2016)

Predictors for the Success and Survival of Entrepreneurs in the Construction Industry
by: Abd Hamid, Zahidy, et al.
Published: (2015)

Put an End to Manual Data Entry: How Small Businesses Can Adapt The Changes and Transform?
by: Zetty Ain, Kamaruzzaman, et al.
Published: (2021)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019)

Persamaan latar belakang dan perbezaan prestasi perniagaan dalam kalangan francaisi milik keluarga dan bukan milik keluarga di Malaysia
by: Mohd Hizam, Hanafiah, et al.
Published: (2023)