How do value proposition and brand orientation influence business survival in the presence of government support?
During crises, businesses often struggle with performance challenges, where a well-defined value proposition and brand orientation are crucial for survival. Despite the importance, research on how these factors impact franchisee survival, especially with government support as a moderating factor, re...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Czestochowa University of Technology
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/44089/ http://umpir.ump.edu.my/id/eprint/44089/1/How%20do%20value%20proposition%20and%20brand%20orientation.pdf |
| _version_ | 1848827029228617728 |
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| author | Nor Hafiza, Othman Nurul Faizah, Halim Hasif Rafidee, Hasbollah Nurul Ashykin, Abd Aziz |
| author_facet | Nor Hafiza, Othman Nurul Faizah, Halim Hasif Rafidee, Hasbollah Nurul Ashykin, Abd Aziz |
| author_sort | Nor Hafiza, Othman |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | During crises, businesses often struggle with performance challenges, where a well-defined value proposition and brand orientation are crucial for survival. Despite the importance, research on how these factors impact franchisee survival, especially with government support as a moderating factor, remains scarce. This study addresses this gap by examining how government support interacts with value proposition and brand orientation to affect franchisee survival in Malaysia. Data were collected through a survey of 246 homegrown franchisee owners across multiple sectors using purposive sampling and were analyzed with IBM SPSS 26 and SmartPLS 4.0 software. The results indicate that a robust value proposition significantly enhances franchisee survival, with government support amplifying this effect. These findings underscore the critical role of a clear value proposition in ensuring franchisee continuity during crises and provide valuable insights for policymakers and government agencies to devise effective strategies for business sustainability. |
| first_indexed | 2025-11-15T03:54:13Z |
| format | Article |
| id | ump-44089 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T03:54:13Z |
| publishDate | 2024 |
| publisher | Czestochowa University of Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-440892025-03-14T07:33:13Z http://umpir.ump.edu.my/id/eprint/44089/ How do value proposition and brand orientation influence business survival in the presence of government support? Nor Hafiza, Othman Nurul Faizah, Halim Hasif Rafidee, Hasbollah Nurul Ashykin, Abd Aziz HD28 Management. Industrial Management HF Commerce During crises, businesses often struggle with performance challenges, where a well-defined value proposition and brand orientation are crucial for survival. Despite the importance, research on how these factors impact franchisee survival, especially with government support as a moderating factor, remains scarce. This study addresses this gap by examining how government support interacts with value proposition and brand orientation to affect franchisee survival in Malaysia. Data were collected through a survey of 246 homegrown franchisee owners across multiple sectors using purposive sampling and were analyzed with IBM SPSS 26 and SmartPLS 4.0 software. The results indicate that a robust value proposition significantly enhances franchisee survival, with government support amplifying this effect. These findings underscore the critical role of a clear value proposition in ensuring franchisee continuity during crises and provide valuable insights for policymakers and government agencies to devise effective strategies for business sustainability. Czestochowa University of Technology 2024-12-23 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/44089/1/How%20do%20value%20proposition%20and%20brand%20orientation.pdf Nor Hafiza, Othman and Nurul Faizah, Halim and Hasif Rafidee, Hasbollah and Nurul Ashykin, Abd Aziz (2024) How do value proposition and brand orientation influence business survival in the presence of government support? Polish Journal of Management Studies, 30 (2). pp. 199-213. ISSN 2081-7452. (Published) https://doi.org/10.17512/pjms.2024.30.2.12 https://doi.org/10.17512/pjms.2024.30.2.12 |
| spellingShingle | HD28 Management. Industrial Management HF Commerce Nor Hafiza, Othman Nurul Faizah, Halim Hasif Rafidee, Hasbollah Nurul Ashykin, Abd Aziz How do value proposition and brand orientation influence business survival in the presence of government support? |
| title | How do value proposition and brand orientation influence business survival in the presence of government support? |
| title_full | How do value proposition and brand orientation influence business survival in the presence of government support? |
| title_fullStr | How do value proposition and brand orientation influence business survival in the presence of government support? |
| title_full_unstemmed | How do value proposition and brand orientation influence business survival in the presence of government support? |
| title_short | How do value proposition and brand orientation influence business survival in the presence of government support? |
| title_sort | how do value proposition and brand orientation influence business survival in the presence of government support? |
| topic | HD28 Management. Industrial Management HF Commerce |
| url | http://umpir.ump.edu.my/id/eprint/44089/ http://umpir.ump.edu.my/id/eprint/44089/ http://umpir.ump.edu.my/id/eprint/44089/ http://umpir.ump.edu.my/id/eprint/44089/1/How%20do%20value%20proposition%20and%20brand%20orientation.pdf |