Metaverse in tourism and hospitality industry: Science mapping of the current and future trends
This study performs a science mapping approach based on bibliometric analysis of the metaverse and its associated technology in tourism and hospitality. As an immersive technology, metaverse has penetrated various segments of human life and business activities. This digital transformation phenomenon...
| Main Authors: | Nazim Hanis, Zainal Abidin, Muhammad Ashraf, Fauzi, Wider, Walton, Wan Muhammad Noor Sarbani, Mat Daud, Rusnifaezah, Musa |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/43839/ http://umpir.ump.edu.my/id/eprint/43839/1/Metaverse%20in%20tourism%20and%20hospitality%20industry.pdf |
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