Metaverse in tourism and hospitality industry: Science mapping of the current and future trends
This study performs a science mapping approach based on bibliometric analysis of the metaverse and its associated technology in tourism and hospitality. As an immersive technology, metaverse has penetrated various segments of human life and business activities. This digital transformation phenomenon...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025
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| Online Access: | http://umpir.ump.edu.my/id/eprint/43839/ http://umpir.ump.edu.my/id/eprint/43839/1/Metaverse%20in%20tourism%20and%20hospitality%20industry.pdf |
| _version_ | 1848826971681718272 |
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| author | Nazim Hanis, Zainal Abidin Muhammad Ashraf, Fauzi Wider, Walton Wan Muhammad Noor Sarbani, Mat Daud Rusnifaezah, Musa |
| author_facet | Nazim Hanis, Zainal Abidin Muhammad Ashraf, Fauzi Wider, Walton Wan Muhammad Noor Sarbani, Mat Daud Rusnifaezah, Musa |
| author_sort | Nazim Hanis, Zainal Abidin |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | This study performs a science mapping approach based on bibliometric analysis of the metaverse and its associated technology in tourism and hospitality. As an immersive technology, metaverse has penetrated various segments of human life and business activities. This digital transformation phenomenon has also penetrated tourism and hospitality in mixed reality, comprising virtual, augmented and extended reality. Design/methodology/approach: The knowledge structure of the past and future trends in the sector’s metaverse application is analyzed to present the topological and temporal structure by a science mapping approach. Findings: Findings show that current and emerging trends are related to tourism mobilities, cultural and heritage tourism, digital landscape transformation and motivation to adopt virtual reality. At the same time, future trends suggest three themes related to the transformation of the tourism industry through the metaverse: immersive heritage exploration, technology adoption in metaverse tourism. Research limitations/implications: Metaverse technology will continue impacting tourism services and product offerings. Stakeholders and players in the tourism sector need to adapt to the development of metaverse technology to stay competitive and relevant in today’s digital environment. Originality/value: Through a science mapping approach, this study offers a crucial temporal and structural understanding of the metaverse in tourism phenomenon. |
| first_indexed | 2025-11-15T03:53:18Z |
| format | Article |
| id | ump-43839 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T03:53:18Z |
| publishDate | 2025 |
| publisher | Emerald Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-438392025-02-17T08:04:27Z http://umpir.ump.edu.my/id/eprint/43839/ Metaverse in tourism and hospitality industry: Science mapping of the current and future trends Nazim Hanis, Zainal Abidin Muhammad Ashraf, Fauzi Wider, Walton Wan Muhammad Noor Sarbani, Mat Daud Rusnifaezah, Musa HD28 Management. Industrial Management T Technology (General) TA Engineering (General). Civil engineering (General) TJ Mechanical engineering and machinery This study performs a science mapping approach based on bibliometric analysis of the metaverse and its associated technology in tourism and hospitality. As an immersive technology, metaverse has penetrated various segments of human life and business activities. This digital transformation phenomenon has also penetrated tourism and hospitality in mixed reality, comprising virtual, augmented and extended reality. Design/methodology/approach: The knowledge structure of the past and future trends in the sector’s metaverse application is analyzed to present the topological and temporal structure by a science mapping approach. Findings: Findings show that current and emerging trends are related to tourism mobilities, cultural and heritage tourism, digital landscape transformation and motivation to adopt virtual reality. At the same time, future trends suggest three themes related to the transformation of the tourism industry through the metaverse: immersive heritage exploration, technology adoption in metaverse tourism. Research limitations/implications: Metaverse technology will continue impacting tourism services and product offerings. Stakeholders and players in the tourism sector need to adapt to the development of metaverse technology to stay competitive and relevant in today’s digital environment. Originality/value: Through a science mapping approach, this study offers a crucial temporal and structural understanding of the metaverse in tourism phenomenon. Emerald Publishing 2025 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/43839/1/Metaverse%20in%20tourism%20and%20hospitality%20industry.pdf Nazim Hanis, Zainal Abidin and Muhammad Ashraf, Fauzi and Wider, Walton and Wan Muhammad Noor Sarbani, Mat Daud and Rusnifaezah, Musa (2025) Metaverse in tourism and hospitality industry: Science mapping of the current and future trends. Journal of Tourism Futures. pp. 1-16. ISSN 2055-5911. (Published) https://doi.org/10.1108/JTF-05-2024-0089 https://doi.org/10.1108/JTF-05-2024-0089 |
| spellingShingle | HD28 Management. Industrial Management T Technology (General) TA Engineering (General). Civil engineering (General) TJ Mechanical engineering and machinery Nazim Hanis, Zainal Abidin Muhammad Ashraf, Fauzi Wider, Walton Wan Muhammad Noor Sarbani, Mat Daud Rusnifaezah, Musa Metaverse in tourism and hospitality industry: Science mapping of the current and future trends |
| title | Metaverse in tourism and hospitality industry: Science mapping of the current and future trends |
| title_full | Metaverse in tourism and hospitality industry: Science mapping of the current and future trends |
| title_fullStr | Metaverse in tourism and hospitality industry: Science mapping of the current and future trends |
| title_full_unstemmed | Metaverse in tourism and hospitality industry: Science mapping of the current and future trends |
| title_short | Metaverse in tourism and hospitality industry: Science mapping of the current and future trends |
| title_sort | metaverse in tourism and hospitality industry: science mapping of the current and future trends |
| topic | HD28 Management. Industrial Management T Technology (General) TA Engineering (General). Civil engineering (General) TJ Mechanical engineering and machinery |
| url | http://umpir.ump.edu.my/id/eprint/43839/ http://umpir.ump.edu.my/id/eprint/43839/ http://umpir.ump.edu.my/id/eprint/43839/ http://umpir.ump.edu.my/id/eprint/43839/1/Metaverse%20in%20tourism%20and%20hospitality%20industry.pdf |