Promoting strategic internal communication in governance to enhance employee creativity in organization

The global construction sector still lacks a full understanding of the significance of communication, resulting in weaknesses in the business process. This principle applies to the building industry as well, as communication breakdowns often lead to financial losses due to unrecognized risks. The ob...

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Main Authors: Nur Hidayah, Shamsul Azhar, Fadzida, Ismail, Noor Akma, Abu Bakar
Format: Article
Language:English
Published: Penerbit Universiti Malaysia Pahang 2024
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/43735/
http://umpir.ump.edu.my/id/eprint/43735/1/Promoting%20strategic%20internal%20communication%20in%20governance%20to%20enhance%20employee%20creativity%20in%20organization.pdf
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author Nur Hidayah, Shamsul Azhar
Fadzida, Ismail
Noor Akma, Abu Bakar
author_facet Nur Hidayah, Shamsul Azhar
Fadzida, Ismail
Noor Akma, Abu Bakar
author_sort Nur Hidayah, Shamsul Azhar
building UMP Institutional Repository
collection Online Access
description The global construction sector still lacks a full understanding of the significance of communication, resulting in weaknesses in the business process. This principle applies to the building industry as well, as communication breakdowns often lead to financial losses due to unrecognized risks. The objective of this research is to investigate the correlation between organizational communication and the generation of creativity within the organizational governance. The study analyzed 134 questionnaire data gathered from Ipoh, Perak, using the partial least squares structural equation modelling (PLS-SEM) approach. The results indicate that when internal communication and leadership communication in governance are symmetrical, individuals are more likely to receive feedback from a variety of interpersonal sources, including supervisors, colleagues, and peers from different departments. This enhances creativity. The study concludes that communication leadership at the supervisory and senior levels positively impacts the symmetrical system's internal communication, leading to an increase in novel ideas within the organization.
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spelling ump-437352025-02-04T03:51:34Z http://umpir.ump.edu.my/id/eprint/43735/ Promoting strategic internal communication in governance to enhance employee creativity in organization Nur Hidayah, Shamsul Azhar Fadzida, Ismail Noor Akma, Abu Bakar HD28 Management. Industrial Management The global construction sector still lacks a full understanding of the significance of communication, resulting in weaknesses in the business process. This principle applies to the building industry as well, as communication breakdowns often lead to financial losses due to unrecognized risks. The objective of this research is to investigate the correlation between organizational communication and the generation of creativity within the organizational governance. The study analyzed 134 questionnaire data gathered from Ipoh, Perak, using the partial least squares structural equation modelling (PLS-SEM) approach. The results indicate that when internal communication and leadership communication in governance are symmetrical, individuals are more likely to receive feedback from a variety of interpersonal sources, including supervisors, colleagues, and peers from different departments. This enhances creativity. The study concludes that communication leadership at the supervisory and senior levels positively impacts the symmetrical system's internal communication, leading to an increase in novel ideas within the organization. Penerbit Universiti Malaysia Pahang 2024 Article PeerReviewed pdf en cc_by_nc_4 http://umpir.ump.edu.my/id/eprint/43735/1/Promoting%20strategic%20internal%20communication%20in%20governance%20to%20enhance%20employee%20creativity%20in%20organization.pdf Nur Hidayah, Shamsul Azhar and Fadzida, Ismail and Noor Akma, Abu Bakar (2024) Promoting strategic internal communication in governance to enhance employee creativity in organization. Journal of Governance & Integrity, 7 (2). pp. 780-789. ISSN 2600-7479. (Published) https://doi.org/10.15282/jgi.7.2.2024.11290 10.15282/jgi.7.2.2024.11290
spellingShingle HD28 Management. Industrial Management
Nur Hidayah, Shamsul Azhar
Fadzida, Ismail
Noor Akma, Abu Bakar
Promoting strategic internal communication in governance to enhance employee creativity in organization
title Promoting strategic internal communication in governance to enhance employee creativity in organization
title_full Promoting strategic internal communication in governance to enhance employee creativity in organization
title_fullStr Promoting strategic internal communication in governance to enhance employee creativity in organization
title_full_unstemmed Promoting strategic internal communication in governance to enhance employee creativity in organization
title_short Promoting strategic internal communication in governance to enhance employee creativity in organization
title_sort promoting strategic internal communication in governance to enhance employee creativity in organization
topic HD28 Management. Industrial Management
url http://umpir.ump.edu.my/id/eprint/43735/
http://umpir.ump.edu.my/id/eprint/43735/
http://umpir.ump.edu.my/id/eprint/43735/
http://umpir.ump.edu.my/id/eprint/43735/1/Promoting%20strategic%20internal%20communication%20in%20governance%20to%20enhance%20employee%20creativity%20in%20organization.pdf