An empirical study on the use of artificial intelligence in the banking sector of Indonesia by extending the TAM model and the moderating effect of perceived trust

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An empirical study on the use of artificial intelligence in the banking sector of Indonesia by extending the TAM model and the moderating effect of perceived trust

Artificial intelligence technology is increasingly becoming integral in business, and banks need to implement this technology on a large scale for competitiveness. However, studies on artificial intelligence in the banking sector are limited, and customers are concerned about its implementation. The...

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Bibliographic Details
Main Authors:	Ikhsan, Ridho Bramulya, Fernando, Yudi, Prabowo, Hartiwi, Yuniarty, Y, Gui, Anderes, Kuncoro, Engkos Achmad
Format:	Article
Language:	English
Published:	Elsevier 2025
Subjects:	HD28 Management. Industrial Management HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/43527/ http://umpir.ump.edu.my/id/eprint/43527/1/AI%20in%20banking%20sector.pdf

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