Exploring the application of knowledge-enhanced large language models in automotive marketing education: A case study of ERNIE bot

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Exploring the application of knowledge-enhanced large language models in automotive marketing education: A case study of ERNIE bot

With the rapid evolution of intelligent and electric vehicle technologies, the automotive industry faces significant transformation, especially in autonomous driving, connected systems, and global market integration. This shift has heightened the demand for skilled automotive marketing professionals...

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Bibliographic Details
Main Authors:	Lu, Hong Kun, Fei, Song, Noor, M. M., Wu, Bingli
Format:	Article
Language:	English
Published:	Akademia Baru 2024
Subjects:	L Education (General) T Technology (General) TJ Mechanical engineering and machinery
Online Access:	http://umpir.ump.edu.my/id/eprint/43494/ http://umpir.ump.edu.my/id/eprint/43494/1/J%202024%20ARFMT%20LuHK%20M.M.Noor%20Automotive%20Edu%20Case%20Study.pdf

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