Assessing the use of PSA videos: Challenges and benefits for technical university students
Visual communication has appeared as a powerful tool to communicate ideas that will appeal to a variety of people in today’s increasingly media-driven world. Public Service Announcement (PSA), in particular, has become one of the effective mediums for raising awareness on social issues, promoting be...
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| Format: | Article |
| Language: | English English |
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UPM
2024
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| Online Access: | http://umpir.ump.edu.my/id/eprint/43463/ http://umpir.ump.edu.my/id/eprint/43463/1/cover%202024%20e-Research%20Magazine%20Advance%20UPM.pdf http://umpir.ump.edu.my/id/eprint/43463/2/Assessing%20the%20Use%20of%20PSA%20Videos%20-%20Challenges%20and%20Benefits%20for%20Technical%20University%20Students.pdf |
| _version_ | 1848826882172125184 |
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| author | Hamizah, Zahari Rosnani, Ismail Ezihaslinda, Ngah |
| author_facet | Hamizah, Zahari Rosnani, Ismail Ezihaslinda, Ngah |
| author_sort | Hamizah, Zahari |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | Visual communication has appeared as a powerful tool to communicate ideas that will appeal to a variety of people in today’s increasingly media-driven world. Public Service Announcement (PSA), in particular, has become one of the effective mediums for raising awareness on social issues, promoting behavioural change, and educating the public. Elliott (2020) mentioned that incorporating PSA-based activities requires students to participate in active learning, inspiring them to analyse problems, gather information, and consider
specific purpose and audience. Recognizing this platform's potential in educational settings, integrating PSA video creation as part of assessments would encourage students to improve their language performance and foster other additional skills. According to Greenblatt & McDonald (2022), a group work project to create PSA videos effectively assessed language skills, offering opportunities to improve English proficiency, and engaging in communicative activities. |
| first_indexed | 2025-11-15T03:51:52Z |
| format | Article |
| id | ump-43463 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T03:51:52Z |
| publishDate | 2024 |
| publisher | UPM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-434632025-01-02T08:25:26Z http://umpir.ump.edu.my/id/eprint/43463/ Assessing the use of PSA videos: Challenges and benefits for technical university students Hamizah, Zahari Rosnani, Ismail Ezihaslinda, Ngah L Education (General) LB2300 Higher Education Visual communication has appeared as a powerful tool to communicate ideas that will appeal to a variety of people in today’s increasingly media-driven world. Public Service Announcement (PSA), in particular, has become one of the effective mediums for raising awareness on social issues, promoting behavioural change, and educating the public. Elliott (2020) mentioned that incorporating PSA-based activities requires students to participate in active learning, inspiring them to analyse problems, gather information, and consider specific purpose and audience. Recognizing this platform's potential in educational settings, integrating PSA video creation as part of assessments would encourage students to improve their language performance and foster other additional skills. According to Greenblatt & McDonald (2022), a group work project to create PSA videos effectively assessed language skills, offering opportunities to improve English proficiency, and engaging in communicative activities. UPM 2024 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/43463/1/cover%202024%20e-Research%20Magazine%20Advance%20UPM.pdf pdf en http://umpir.ump.edu.my/id/eprint/43463/2/Assessing%20the%20Use%20of%20PSA%20Videos%20-%20Challenges%20and%20Benefits%20for%20Technical%20University%20Students.pdf Hamizah, Zahari and Rosnani, Ismail and Ezihaslinda, Ngah (2024) Assessing the use of PSA videos: Challenges and benefits for technical university students. Advance e-Research Magazine, 5. pp. 24-31. ISSN 2805-5632. (Published) https://anyflip.com/qmfnk/uily/ |
| spellingShingle | L Education (General) LB2300 Higher Education Hamizah, Zahari Rosnani, Ismail Ezihaslinda, Ngah Assessing the use of PSA videos: Challenges and benefits for technical university students |
| title | Assessing the use of PSA videos: Challenges and benefits for technical university students |
| title_full | Assessing the use of PSA videos: Challenges and benefits for technical university students |
| title_fullStr | Assessing the use of PSA videos: Challenges and benefits for technical university students |
| title_full_unstemmed | Assessing the use of PSA videos: Challenges and benefits for technical university students |
| title_short | Assessing the use of PSA videos: Challenges and benefits for technical university students |
| title_sort | assessing the use of psa videos: challenges and benefits for technical university students |
| topic | L Education (General) LB2300 Higher Education |
| url | http://umpir.ump.edu.my/id/eprint/43463/ http://umpir.ump.edu.my/id/eprint/43463/ http://umpir.ump.edu.my/id/eprint/43463/1/cover%202024%20e-Research%20Magazine%20Advance%20UPM.pdf http://umpir.ump.edu.my/id/eprint/43463/2/Assessing%20the%20Use%20of%20PSA%20Videos%20-%20Challenges%20and%20Benefits%20for%20Technical%20University%20Students.pdf |