Effectiveness of influencer marketing tactics and our understanding of consumers psychology in the digital era

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Effectiveness of influencer marketing tactics and our understanding of consumers psychology in the digital era

Social media became very popular lately and social media influencers became a main driver in the marketing strategies in the last years, they also have the ability to influence a wild numbers of audience behaviours and their preference when it comes to purchasing decisions and all this became possib...

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Bibliographic Details
Main Authors:	Muhammad Ashraf, Fauzi, Farghaly, Ahmed Taiseer, Nur Sofia Nabila, Alimin
Format:	Article
Language:	English
Published:	URBE 2024
Subjects:	HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/43452/ http://umpir.ump.edu.my/id/eprint/43452/1/Effectiveness%20of%20influencer%20marketing%20tactics.pdf

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