Mapping the doctoral students’ experiences: A customer journey analysis

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Mapping the doctoral students’ experiences: A customer journey analysis

Customer experience research predominantly anchors the customer journey on a specific offering, implying an inherently customer-centric perspective. To address calls for a more goal-oriented approach, this study aims to develop an educational institutional view of customer journeys from the perspect...

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Bibliographic Details
Main Authors:	Puteri Fadzline, Muhamad Tamyez, Norhana, Mohd Aripin, Muhammad Ashraf, Fauzi, Senthil, Kumar
Format:	Article
Language:	English
Published:	Malque Publishing 2024
Subjects:	H Social Sciences (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/43224/ http://umpir.ump.edu.my/id/eprint/43224/1/e2025156%20%281%29.pdf

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