Discovering Islamic marketing potential in shaping blockchain-¬based halal logistic services: A bibliometric analysis

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Discovering Islamic marketing potential in shaping blockchain-¬based halal logistic services: A bibliometric analysis

Purpose – This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics services in catering to customer demands. The findings of this paper provide substantial contributions to the real...

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Bibliographic Details
Main Authors:	Fernando, Yudi, Hendayani, Ratih, Muhammed, Jawo, Syed Radzi, Rahamaddulla, Khairunnisa, Abdul Aziz, Nia, Maimunah
Format:	Article
Language:	English English
Published:	Emerald Publishing 2024
Subjects:	HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/42924/ http://umpir.ump.edu.my/id/eprint/42924/1/10-1108_JIMA-06-2024-0258.pdf http://umpir.ump.edu.my/id/eprint/42924/7/Discovering%20Islamic%20marketing%20potential_ABST.pdf

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