A dual-focused approach to e-commerce product ranking: Leveraging search engine optimization and search engine marketing

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A dual-focused approach to e-commerce product ranking: Leveraging search engine optimization and search engine marketing

E-commerce platforms and Websites use search engine optimization (SEO) and search engine marketing (SEM) to enhance ranking on search engines. SEO involves improving the website's organic visibility of search engine results. In contrast, SEM is critical in enhancing website visibility through s...

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Bibliographic Details
Main Authors:	Ibrahim, Hassan, Rahmah, Mokhtar, Raza, Muhammad Ahsan, Fauziah, Zainuddin
Format:	Article
Language:	English English
Published:	Elsevier 2024
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://umpir.ump.edu.my/id/eprint/42692/ http://umpir.ump.edu.my/id/eprint/42692/1/A%20dual-focused%20approach%20to%20e-commerce%20product%20ranking-%20Leveraging%20search%20engine%20optimization.pdf http://umpir.ump.edu.my/id/eprint/42692/7/A%20Dual-Focused%20Approach%20to%20E-Commerce%20Product%20Ranking.pdf

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