Investigating factors affecting fans’ intention to attend anime events: Conceptual

Investigating factors affecting fans’ intention to attend anime events: Conceptual

This study proposes a conceptual framework to investigate the factors influencing anime fans' intention to attend anime events. As the popularity of Japanese animation (anime) proliferates globally, anime events have emerged as a distinct tourism market segment. However, academic research on an...

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Bibliographic Details
Main Authors: Mashita, Abdul Jabar, Shareenie Shera, Abdul Hamid, Zaity Akhtar, Mukhtar, Nik Rozilaini, Wan Mohamed, Shahira, Abdul Jabar, Mohd Shafiq, Abdul Jabar
Format: Article
Language:English
Published: AMH International 2024
Subjects:
H Social Sciences (General)
HV Social pathology. Social and public welfare
Online Access:http://umpir.ump.edu.my/id/eprint/42199/
http://umpir.ump.edu.my/id/eprint/42199/1/Investigating%20Factors%20Affecting%20Fans%20Intention%20to%20Attend%20Anime%20Events.pdf

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