Incorporating multiple linear regression in analysing factors influencing consumers purchase intention for online shopping in Malaysia

Incorporating multiple linear regression in analysing factors influencing consumers purchase intention for online shopping in Malaysia

Online shopping has become a popular method of purchasing goods and services, offering consumers the convenience of shopping from anywhere at any time, especially after the COVID-19 pandemic. Understanding the factors influencing purchase intention in an online shopping context is crucial for busine...

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Bibliographic Details
Main Authors: Ahmad Amirul Aufa, Shakir, Noraziah, Adzhar
Format: Article
Language:English
Published: Semarak Ilmu Publishing 2025
Subjects:
Q Science (General)
QA Mathematics
Online Access:http://umpir.ump.edu.my/id/eprint/42124/
http://umpir.ump.edu.my/id/eprint/42124/1/Incorporating%20multiple%20linear%20regression%20in%20analysing%20factors%20influencing.pdf

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