Unveiling current and future trends in customer banking experience research: A bibliometric analysis

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Unveiling current and future trends in customer banking experience research: A bibliometric analysis

Purpose: This research is the first to use bibliometric analysis to provide insight into the landscape and forecast the future of customer experience research in the banking sector. Design/methodology/approach: We used bibliographic coupling and co-word analysis to delineate the existing knowledge s...

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Bibliographic Details
Main Authors:	Yang, Mengxi, Wider, Walton, Xiao, Shuoran, Jiang, Leilei, Muhammad Ashraf, Fauzi, Lee, Alex
Format:	Article
Language:	English English
Published:	Emerald Group Publishing Limited 2024
Subjects:	AI Indexes (General) HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/42048/ http://umpir.ump.edu.my/id/eprint/42048/1/2024_Kybernetes_customer%20banking%20experience.pdf http://umpir.ump.edu.my/id/eprint/42048/7/Unveiling%20current%20and%20future%20trends%20in%20customer%20banking%20experience%20research.pdf

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