Social media influencer marketing: Science mapping of the present and future trends

Social media influencer marketing: Science mapping of the present and future trends

Purpose: This study aims to reveal the knowledge structure of social media influencer marketing literature by performing science mapping analysis through a state-of-the-art bibliometric approach to determine the current and future trends. Social media influencer marketing is one of the most effectiv...

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Bibliographic Details
Main Authors: Muhammad Ashraf, Fauzi, Zuraina, Ali, Siti Zanariah, Satari, Puteri Azlian, Megat Ramli, Omer, Mazen M.
Format: Article
Language:English
English
Published: Emerald Publishing 2024
Subjects:
HF Commerce
Online Access:http://umpir.ump.edu.my/id/eprint/42037/
http://umpir.ump.edu.my/id/eprint/42037/1/2024_IJQSS_Social%20media%20influencers.pdf
http://umpir.ump.edu.my/id/eprint/42037/7/Social%20media%20influencer%20marketing_ABST.pdf

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