The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior

The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior

Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how...

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Bibliographic Details
Main Authors: Ikhsan, Ridho Bramulya, Fernando, Yudi, Gui, Anderes, Fernando, Erick
Format: Article
Language:English
English
Published: John Wiley and Sons Inc. 2024
Subjects:
HD28 Management. Industrial Management
HF Commerce
Online Access:http://umpir.ump.edu.my/id/eprint/41869/
http://umpir.ump.edu.my/id/eprint/41869/1/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20product%20purchasing%20behavior.pdf
http://umpir.ump.edu.my/id/eprint/41869/2/The%20power%20of%20online%20reviews%20-%20Exploring%20information%20asymmetry%20and%20its%20impact%20on%20green%20productf.pdf

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