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The influence of brand trust on customer purchase behavior : Mediating digital interactions on instagram

Instagram as a form of social media has brought about favorable consequences for businesses owing to the role played by user engagement. Consequently, businesses make use of Instagram as a means to enhance the trust consumers have in their brand. Nevertheless, users encounter numerous challenges whe...

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Bibliographic Details
Main Authors:	Pane, Angelina, Fernando, Yudi, Ikhsan, Ridho Bramulya, Mergeresa, Fineke, Fernando, Erick, Prabowo, Hartiwi
Format:	Conference or Workshop Item
Language:	English English
Published:	Institute of Electrical and Electronics Engineers Inc. 2024
Subjects:	HD28 Management. Industrial Management T Technology (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/41810/ http://umpir.ump.edu.my/id/eprint/41810/1/The%20influence%20of%20brand%20trust%20on%20customer%20purchase%20behavior.pdf http://umpir.ump.edu.my/id/eprint/41810/2/The%20influence%20of%20brand%20trust%20on%20customer%20purchase%20behavior_Mediating%20digital%20interactions%20on%20instagram_ABS.pdf

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