Learning from crises : Building a resilient future for Pakistan's Tourism

Crippled by natural and man-made crises, the tourism industry stands at a crossroads, grappling with the unprecedented challenges of the global pandemic. This qualitative study, based on in-depth interviews with 10 individuals, delves into the resilience factors within Pakistan’s tourism landscape....

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Main Authors: Muhammad Kashif,, Mohd Hanafiah, Ahmad, Naushad Sabzwari, Muhammad, Asma, Abdul Karim, Zeb, Alam
Format: Article
Language:English
English
Published: IJME 2024
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/41716/
http://umpir.ump.edu.my/id/eprint/41716/1/Learning%20from%20Crises_%20Building%20a%20Resilient%20Future%20for%20Pakistan%27s%20Tourism_.pdf
http://umpir.ump.edu.my/id/eprint/41716/2/Learning%20from%20crises_Building%20a%20resilient%20future%20for%20Pakistan%27s%20Tourism_ABS.pdf
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author Muhammad Kashif, ,
Mohd Hanafiah, Ahmad
Naushad Sabzwari, Muhammad
Asma, Abdul Karim
Zeb, Alam
author_facet Muhammad Kashif, ,
Mohd Hanafiah, Ahmad
Naushad Sabzwari, Muhammad
Asma, Abdul Karim
Zeb, Alam
author_sort Muhammad Kashif, ,
building UMP Institutional Repository
collection Online Access
description Crippled by natural and man-made crises, the tourism industry stands at a crossroads, grappling with the unprecedented challenges of the global pandemic. This qualitative study, based on in-depth interviews with 10 individuals, delves into the resilience factors within Pakistan’s tourism landscape. Our analysis unearths eight core themes – government support, focusing on foreign tourists, proactive planning, technology innovation, domestic tourism, limited-scale opening of tourism, tourism education, and consumer and employee confidence – that form the foundation of a comprehensive resilience framework. This framework functions as a prescriptive roadmap, guiding the tourism industry’s proactive revival in the face of future pandemics and fostering its long-term sustainability in the post-pandemic era. Beyond Pakistan, our study’s inclusive resilience approach offers a transformative model for developing countries, potentially triggering a paradigm shift towards a novel economic framework. This research not only paves the way for the revitalization of tourism in Pakistan but also opens doors for futher exploration of tourism resilience during future crises.
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institution Universiti Malaysia Pahang
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spelling ump-417162024-06-28T02:26:16Z http://umpir.ump.edu.my/id/eprint/41716/ Learning from crises : Building a resilient future for Pakistan's Tourism Muhammad Kashif, , Mohd Hanafiah, Ahmad Naushad Sabzwari, Muhammad Asma, Abdul Karim Zeb, Alam HD28 Management. Industrial Management T Technology (General) Crippled by natural and man-made crises, the tourism industry stands at a crossroads, grappling with the unprecedented challenges of the global pandemic. This qualitative study, based on in-depth interviews with 10 individuals, delves into the resilience factors within Pakistan’s tourism landscape. Our analysis unearths eight core themes – government support, focusing on foreign tourists, proactive planning, technology innovation, domestic tourism, limited-scale opening of tourism, tourism education, and consumer and employee confidence – that form the foundation of a comprehensive resilience framework. This framework functions as a prescriptive roadmap, guiding the tourism industry’s proactive revival in the face of future pandemics and fostering its long-term sustainability in the post-pandemic era. Beyond Pakistan, our study’s inclusive resilience approach offers a transformative model for developing countries, potentially triggering a paradigm shift towards a novel economic framework. This research not only paves the way for the revitalization of tourism in Pakistan but also opens doors for futher exploration of tourism resilience during future crises. IJME 2024 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/41716/1/Learning%20from%20Crises_%20Building%20a%20Resilient%20Future%20for%20Pakistan%27s%20Tourism_.pdf pdf en http://umpir.ump.edu.my/id/eprint/41716/2/Learning%20from%20crises_Building%20a%20resilient%20future%20for%20Pakistan%27s%20Tourism_ABS.pdf Muhammad Kashif, , and Mohd Hanafiah, Ahmad and Naushad Sabzwari, Muhammad and Asma, Abdul Karim and Zeb, Alam (2024) Learning from crises : Building a resilient future for Pakistan's Tourism. International Journal of Multicultural Education, 26 (1). pp. 241-267. ISSN 1934-5267. (Published) https://ijme-journal.org/index.php/ijme https://ijme-journal.org/index.php/ijme
spellingShingle HD28 Management. Industrial Management
T Technology (General)
Muhammad Kashif, ,
Mohd Hanafiah, Ahmad
Naushad Sabzwari, Muhammad
Asma, Abdul Karim
Zeb, Alam
Learning from crises : Building a resilient future for Pakistan's Tourism
title Learning from crises : Building a resilient future for Pakistan's Tourism
title_full Learning from crises : Building a resilient future for Pakistan's Tourism
title_fullStr Learning from crises : Building a resilient future for Pakistan's Tourism
title_full_unstemmed Learning from crises : Building a resilient future for Pakistan's Tourism
title_short Learning from crises : Building a resilient future for Pakistan's Tourism
title_sort learning from crises : building a resilient future for pakistan's tourism
topic HD28 Management. Industrial Management
T Technology (General)
url http://umpir.ump.edu.my/id/eprint/41716/
http://umpir.ump.edu.my/id/eprint/41716/
http://umpir.ump.edu.my/id/eprint/41716/
http://umpir.ump.edu.my/id/eprint/41716/1/Learning%20from%20Crises_%20Building%20a%20Resilient%20Future%20for%20Pakistan%27s%20Tourism_.pdf
http://umpir.ump.edu.my/id/eprint/41716/2/Learning%20from%20crises_Building%20a%20resilient%20future%20for%20Pakistan%27s%20Tourism_ABS.pdf