Technology adoption in franchising business: Understanding factors and challenges

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Technology adoption in franchising business: Understanding factors and challenges

In today's era, franchising is a widely adopted business model used by companies to expand domestically and internationally. Undoubtedly, technology serves as the backbone for efficient management of day-to-day operations in franchise outlets. This paper aims to offer a general overview of tech...

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Bibliographic Details
Main Authors:	Nur Nabila Huda, Sabaran, Nurul Ashykin, Abd Aziz
Format:	Article
Language:	English
Published:	Universiti Utara Malaysia 2023
Subjects:	HF Commerce
Online Access:	https://umpir.ump.edu.my/id/eprint/40691/

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