Franchising for Global Distribution: A Systematic Review

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Franchising for Global Distribution: A Systematic Review

Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established...

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Bibliographic Details
Main Authors:	Nurul Ashykin, Abd Aziz, Mohamad Rohieszan, Ramdan, Khairunnisa, Abdul Aziz, Hasif Rafidee, Hasbollah, Noreen Noor, Abd Aziz, Nik Syuhailah, Nik Hussin, Md Zaki, Muhamad Hasan
Format:	Article
Language:	English
Published:	Korea Distribution Science Association (KODISA) 2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/39817/ http://umpir.ump.edu.my/id/eprint/39817/1/Franchising%20for%20Global%20Distribution_%20A%20Systematic%20Review.pdf

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