The Influence of Self-Service Experiences on Customer Satisfaction

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The Influence of Self-Service Experiences on Customer Satisfaction

Successful companies consistently provide higher levels of satisfaction to their customers. This study is to determine the impact of self-service experiences on customer satisfaction. For the purpose of the study, 120 McDonald's customers were selected for a survey. The results showed that bein...

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Bibliographic Details
Main Authors:	Norashikin, Jalani, Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Mazita, Mokhtar
Format:	Article
Language:	English
Published:	Penerbit Universiti Malaysia Pahang 2023
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/39642/ http://umpir.ump.edu.my/id/eprint/39642/1/The%20Influence%20of%20Self-Service%20Experiences%20on%20Customer%20Satisfaction.pdf

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