Improving driver loyalty through using gamification approach

Improving driver loyalty through using gamification approach

Better staff motivation is believed enables to deliver better performances. Although it sounds essential, many companies have carried out unsuccessful program to do so. The article examines improving gamification design in Gojek app, a pioneer of ride hailing company, in Indonesia. Studies show the...

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Bibliographic Details
Main Authors: Mogie, Callista Ivana, Ricky, Ricky, Wang, Gunawan, Sfenrianto, Sfenrianto, Azlee, Zabidi, Gui, Anderes
Format: Conference or Workshop Item
Language:English
English
Published: Institute of Electrical and Electronics Engineers Inc. 2023
Subjects:
QA75 Electronic computers. Computer science
QA76 Computer software
T Technology (General)
TA Engineering (General). Civil engineering (General)
Online Access:http://umpir.ump.edu.my/id/eprint/38990/
http://umpir.ump.edu.my/id/eprint/38990/1/Improving%20Driver%20Loyalty%20through%20using%20Gamification.pdf
http://umpir.ump.edu.my/id/eprint/38990/2/Improving%20driver%20loyalty%20through%20using%20gamification%20approach_ABS.pdf

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