Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry

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Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry

This paper examines the relationship between market orientation and firm performance for male and female entrepreneurs among small and medium firms in the Malaysia halal food industry. In this preliminary study, results indicate that market orientation had a positive impact on the sales growth of me...

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Bibliographic Details
Main Authors:	Ida Rizyani, Tahir, Mazita, Mokhtar, Noor Azlinna, Azizan, Shariman, Mustafa
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/3894/ http://umpir.ump.edu.my/id/eprint/3894/1/ftek-2013-ida-market_orientation.pdf

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