A study on online and offline shopping in malaysia
Online shopping is an online purchase for shoppers to save their time without leaving home while offline shopping is a traditional method of shopping in which customers physically visit a store buying their needs. Number of online shopping platforms has increasing due to the country’s development an...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/36994/ http://umpir.ump.edu.my/id/eprint/36994/1/A%20study%20on%20online%20and%20offline%20shopping%20in%20malaysia.pdf |
| _version_ | 1848825138335711232 |
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| author | Noratikah, Abu Nureen Naileen, Mohamad Ramdzan |
| author_facet | Noratikah, Abu Nureen Naileen, Mohamad Ramdzan |
| author_sort | Noratikah, Abu |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | Online shopping is an online purchase for shoppers to save their time without leaving home while offline shopping is a traditional method of shopping in which customers physically visit a store buying their needs. Number of online shopping platforms has increasing due to the country’s development and the increase of places where people can access the internet and given the opportunity for them to shop anywhere. The offline shopping costs the customer’s time and effort, but also provides enjoyment because they can evaluate the products, they wished to buy by themselves. The propose of this study is to analyse the satisfaction and preference of customers for online and offline shopping in Malaysia. The data in this study will be collected using questionnaires and descriptive approach will be used to analyse the data. Results found that people satisfaction towards offline shopping is more than online shopping with the percentage of very satisfied 66.7% for offline and 18.5% for online. Besides that, people prefer online shopping compared to offline shopping with 17.6% differences. |
| first_indexed | 2025-11-15T03:24:09Z |
| format | Conference or Workshop Item |
| id | ump-36994 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T03:24:09Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-369942023-03-15T07:58:16Z http://umpir.ump.edu.my/id/eprint/36994/ A study on online and offline shopping in malaysia Noratikah, Abu Nureen Naileen, Mohamad Ramdzan Q Science (General) QA Mathematics Online shopping is an online purchase for shoppers to save their time without leaving home while offline shopping is a traditional method of shopping in which customers physically visit a store buying their needs. Number of online shopping platforms has increasing due to the country’s development and the increase of places where people can access the internet and given the opportunity for them to shop anywhere. The offline shopping costs the customer’s time and effort, but also provides enjoyment because they can evaluate the products, they wished to buy by themselves. The propose of this study is to analyse the satisfaction and preference of customers for online and offline shopping in Malaysia. The data in this study will be collected using questionnaires and descriptive approach will be used to analyse the data. Results found that people satisfaction towards offline shopping is more than online shopping with the percentage of very satisfied 66.7% for offline and 18.5% for online. Besides that, people prefer online shopping compared to offline shopping with 17.6% differences. 2022-11-15 Conference or Workshop Item PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/36994/1/A%20study%20on%20online%20and%20offline%20shopping%20in%20malaysia.pdf Noratikah, Abu and Nureen Naileen, Mohamad Ramdzan (2022) A study on online and offline shopping in malaysia. In: The 6th National Conference for Postgraduate Research (NCON-PGR 2022) , 15 November 2022 , Virtual Conference, Universiti Malaysia Pahang, Malaysia. p. 139.. (Published) https://ncon-pgr.ump.edu.my/index.php/en/?option=com_fileman&view=file&routed=1&name=E-BOOK%20NCON%202022%20.pdf&folder=E-BOOK%20NCON%202022&container=fileman-files |
| spellingShingle | Q Science (General) QA Mathematics Noratikah, Abu Nureen Naileen, Mohamad Ramdzan A study on online and offline shopping in malaysia |
| title | A study on online and offline shopping in malaysia |
| title_full | A study on online and offline shopping in malaysia |
| title_fullStr | A study on online and offline shopping in malaysia |
| title_full_unstemmed | A study on online and offline shopping in malaysia |
| title_short | A study on online and offline shopping in malaysia |
| title_sort | study on online and offline shopping in malaysia |
| topic | Q Science (General) QA Mathematics |
| url | http://umpir.ump.edu.my/id/eprint/36994/ http://umpir.ump.edu.my/id/eprint/36994/ http://umpir.ump.edu.my/id/eprint/36994/1/A%20study%20on%20online%20and%20offline%20shopping%20in%20malaysia.pdf |