Does consumer behaviour matters? Online advertising evaluation via predictive analytics

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Does consumer behaviour matters? Online advertising evaluation via predictive analytics

With rapid technological progress, the number of Internet users is increasing. This makes it easy for an internet user to access the internet through their computer, laptop, mobile phone, tablet or other media. The internet is becoming a real advancement of online advertising when there is number of...

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Bibliographic Details
Main Authors:	Suparmaniam, Navanit, Zetty Ain, Kamaruzzaman, Cheng, Jack Kie, Siti Sakinah, Mohtar, Mohd Izzat, Shafie @ Mohd Alias, Mohd Jamil, Mohd Ja’afar
Format:	Article
Language:	English
Published:	GBMR 2023
Subjects:	HB Economic Theory HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/36828/ http://umpir.ump.edu.my/id/eprint/36828/2/Does%20Consumer%20Behaviour%20Matters_FULL.pdf

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