Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers

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Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers

New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing sma...

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Bibliographic Details
Main Authors:	Tan, W. H., Kamarudin, D.
Format:	Article
Language:	English English
Published:	Inderscience 2022
Subjects:	HE Transportation and Communications HF Commerce T Technology (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/36657/ http://umpir.ump.edu.my/id/eprint/36657/1/Will%20Diyana%20Paper.pdf http://umpir.ump.edu.my/id/eprint/36657/7/Factors%20influencing%20purchase%20intention%20of%20smartphone.pdf

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