Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction

University Malaysia Pahang (UMP) has been entrusted by the East Coast Economic Region (ECER) Malaysia to advance the local area of Kuala Pahang Seafood Complex as a preferred destination of fisheries-based products and seafood restaurant in Malaysia by local, domestic and foreign tourists. Thus, thi...

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Main Authors: Ishak, Ismail, Hasnah, Haron, Darun, Mohd Ridzuan, Noor Azlinna, Azizan, Abdul Shukur, Ishak, Wan Khairul Anuar, Wan Abd Manan, Shamsudin, Norazidah
Format: Research Report
Language:English
Published: 2017
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/36424/
http://umpir.ump.edu.my/id/eprint/36424/1/Kuala%20Pahang%20Seafood%20Complex.wm.pdf
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author Ishak, Ismail
Hasnah, Haron
Darun, Mohd Ridzuan
Noor Azlinna, Azizan
Abdul Shukur, Ishak
Wan Khairul Anuar, Wan Abd Manan
Shamsudin, Norazidah
author_facet Ishak, Ismail
Hasnah, Haron
Darun, Mohd Ridzuan
Noor Azlinna, Azizan
Abdul Shukur, Ishak
Wan Khairul Anuar, Wan Abd Manan
Shamsudin, Norazidah
author_sort Ishak, Ismail
building UMP Institutional Repository
collection Online Access
description University Malaysia Pahang (UMP) has been entrusted by the East Coast Economic Region (ECER) Malaysia to advance the local area of Kuala Pahang Seafood Complex as a preferred destination of fisheries-based products and seafood restaurant in Malaysia by local, domestic and foreign tourists. Thus, this research project was conducted to develop and suggest the possible concept and business model for Kuala Pahang. Site visit, interviews and survey using research questionnaire had been conducted in this case study. According to the survey and interviews conducted, the potential to attract customers and visitors is highly anticipated for this Kuala Pahang Seafood Complex. This project is perceived to increase the standard of living for local people through income generation opportunity while contribute for the socio-economic development of Pahang state and Malaysia as a whole. Various activities and strategies are recommended in order to develop the area where the collaboration of various parties including government agencies, state agencies, tourism agencies, restaurants’ owners and locals is very crucial to achieve all the key factors of the strategy.
first_indexed 2025-11-15T03:21:50Z
format Research Report
id ump-36424
institution Universiti Malaysia Pahang
institution_category Local University
language English
last_indexed 2025-11-15T03:21:50Z
publishDate 2017
recordtype eprints
repository_type Digital Repository
spelling ump-364242023-02-28T07:21:35Z http://umpir.ump.edu.my/id/eprint/36424/ Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction Ishak, Ismail Hasnah, Haron Darun, Mohd Ridzuan Noor Azlinna, Azizan Abdul Shukur, Ishak Wan Khairul Anuar, Wan Abd Manan Shamsudin, Norazidah HD Industries. Land use. Labor University Malaysia Pahang (UMP) has been entrusted by the East Coast Economic Region (ECER) Malaysia to advance the local area of Kuala Pahang Seafood Complex as a preferred destination of fisheries-based products and seafood restaurant in Malaysia by local, domestic and foreign tourists. Thus, this research project was conducted to develop and suggest the possible concept and business model for Kuala Pahang. Site visit, interviews and survey using research questionnaire had been conducted in this case study. According to the survey and interviews conducted, the potential to attract customers and visitors is highly anticipated for this Kuala Pahang Seafood Complex. This project is perceived to increase the standard of living for local people through income generation opportunity while contribute for the socio-economic development of Pahang state and Malaysia as a whole. Various activities and strategies are recommended in order to develop the area where the collaboration of various parties including government agencies, state agencies, tourism agencies, restaurants’ owners and locals is very crucial to achieve all the key factors of the strategy. 2017 Research Report NonPeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/36424/1/Kuala%20Pahang%20Seafood%20Complex.wm.pdf Ishak, Ismail and Hasnah, Haron and Darun, Mohd Ridzuan and Noor Azlinna, Azizan and Abdul Shukur, Ishak and Wan Khairul Anuar, Wan Abd Manan and Shamsudin, Norazidah (2017) Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction. , [Research Report] (Unpublished)
spellingShingle HD Industries. Land use. Labor
Ishak, Ismail
Hasnah, Haron
Darun, Mohd Ridzuan
Noor Azlinna, Azizan
Abdul Shukur, Ishak
Wan Khairul Anuar, Wan Abd Manan
Shamsudin, Norazidah
Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction
title Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction
title_full Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction
title_fullStr Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction
title_full_unstemmed Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction
title_short Kuala Pahang Seafood Complex: Fisheries based products and restaurant as preferred destination and tourism attraction
title_sort kuala pahang seafood complex: fisheries based products and restaurant as preferred destination and tourism attraction
topic HD Industries. Land use. Labor
url http://umpir.ump.edu.my/id/eprint/36424/
http://umpir.ump.edu.my/id/eprint/36424/1/Kuala%20Pahang%20Seafood%20Complex.wm.pdf