The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study

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The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study

This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management le...

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Bibliographic Details
Main Authors:	Mokhtar, Mazita, Yahya, Salme, Ali Khan, Muhammad Waris, kamaruzzaman, zetty ain
Format:	Article
Language:	English
Published:	Institut Pariwisata Dan Bisnis Internasional 2022
Subjects:	H Social Sciences (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/36153/ http://umpir.ump.edu.my/id/eprint/36153/1/THE%20IMPACT%20OF%20IR%204.0%20TECHNOLOGY.pdf

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