Customer profiling and segmentation of starbucks Malaysia: Empirical investigation during CMCO 2.0

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Customer profiling and segmentation of starbucks Malaysia: Empirical investigation during CMCO 2.0

The economic uncertainties due to Covid-19 pandemic has forced businesses to survive, maintain their long-term profitability and remain competitive through the unexpected market upsets. As businesses have to shut down, jobs are lost, people will suffer and economy will be shrinking. Thus, understand...

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Bibliographic Details
Main Author:	Kamaruzzaman, Zetty Ain
Format:	Conference or Workshop Item
Language:	English English
Published:	AIP Publishing 2022
Subjects:	H Social Sciences (General) HA Statistics Q Science (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/36151/ http://umpir.ump.edu.my/id/eprint/36151/1/5.0092729.pdf http://umpir.ump.edu.my/id/eprint/36151/7/Customer%20profiling%20and%20segmentation%20of%20starbucks%20Malaysia.pdf

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