Forecasting sales demand of new Proton car using bass diffusion model

Forecasting sales demand of new Proton car using bass diffusion model

Forecasting new product or service is a critical process in marketing strategies and product performance for an organization. There are several forecasting methods to forecast new product or service and the common method use in industry nowadays is Bass diffusion model. Since the publication of the...

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Bibliographic Details
Main Authors: Abu, Noratikah, Ismail, Zuhaimy
Format: Article
Language:English
Published: Pushpa Publishing House 2018
Subjects:
HA Statistics
Online Access:http://umpir.ump.edu.my/id/eprint/35120/
http://umpir.ump.edu.my/id/eprint/35120/1/2018%20FJMS%20FORECASTING%20SALES%20DEMAND%20OF%20NEW%20PROTON%20CAR%20USING%20BASS%20DIFFUSION%20MODEL.pdf

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