The effect of value innovation in the superior performance and sustainable growth of telecommunications sector : Mediation effect of customer satisfaction and loyalty
The telecommunications industry has recognized innovation as the key to growth and survival. Globalization, liberalization, and privatization, the terms most commonly associated with this sector, have resulted in fierce competition, making it more difficult for telecommunications firms to increase t...
| Main Authors: | Hajar, Mohammed A., Alkahtani, Ammar Ahmed, Daing Nasir, Ibrahim, Al-Sharafi, Mohammed A., Alkawsi, Gamal, Noorminshah, A. Iahad, Mohd Ridzuan, Darun, Tiong, Sieh Kiong |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/34901/ http://umpir.ump.edu.my/id/eprint/34901/1/The%20effect%20of%20value%20innovation%20in%20the%20superior%20performance%20and%20sustainable%20growth%20of%20telecommunications%20sector_Mediation%20effect%20of%20customer.pdf |
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