Social media and SMEs’ performance in developing countries: effects of technological-organizational-environmental factors on the adoption of social media

Social media and SMEs’ performance in developing countries: effects of technological-organizational-environmental factors on the adoption of social media

Increasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovation has created both challenges and opportunities for small and medium-sized enterprises (SMEs). SMEs have recently been attracted to social media...

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Bibliographic Details
Main Authors: Qalati, Sikandar Ali, Ostic, Dragana, Sulaiman, Mohammad Ali Bait Ali, Gopang, Aamir Ali, Khan, Asadullah
Format: Article
Language:English
Published: SAGE Publications Inc. 2022
Subjects:
HD28 Management. Industrial Management
T Technology (General)
Online Access:http://umpir.ump.edu.my/id/eprint/34655/
http://umpir.ump.edu.my/id/eprint/34655/1/Social%20media%20and%20smes%E2%80%99%20performance%20in%20developing%20countries_effects%20of%20technological-organizational-environmental.pdf

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