An empirical study of emotional labor on customer loyalty intentions with mediating role of perceived service quality in banking sector

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An empirical study of emotional labor on customer loyalty intentions with mediating role of perceived service quality in banking sector

The purpose of the study is to investigate the relationship between emotional labor and customer loyalty intentions. Investigating the mediating role of perceived service quality between the above variables is another objective of the study. The theoretical model of the effect of employee emotional...

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Bibliographic Details
Main Authors:	Muhammad Kashif, ., Mohd Hanafiah, Ahmad, Ali Khan, Muhammad Waris
Format:	Article
Language:	English
Published:	Penerbit Universiti Malaysia Pahang 2022
Subjects:	HD Industries. Land use. Labor HG Finance
Online Access:	http://umpir.ump.edu.my/id/eprint/34325/ http://umpir.ump.edu.my/id/eprint/34325/1/An%20empirical%20study%20of%20emotional%20labor%20on%20customer%20loyalty.pdf

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